Destia sells Destia Traffic to Mediamobile
Destia Ltd sells its real-time traffic information service unit Destia Traffic to Mediamobile S.A., a subsidiary of TDF Group. Destia Traffic’s operations transfer to Mediamobile 1st July, 2010 as Mediamobile Nordic. The divestment allows Destia to concentrate on improving its core business in line with the business strategy. Destia Traffic’s 18 employees will move to Mediamobile as existing employees.
Mediamobile, leader of the traffic information service in France and pioneer in Europe in 1996, has been working for several years on the development of Pan European services covering the French, German, Italian, and English territories. Mediamobile Nordic will enable to extend this international development and to increase the Mediamobile’s footprint in the Nordic and Scandinavian countries. Mediamobile relies on the international activities of its parent company TDF Group, already established in Finland, Poland and Estonia.
– Traffic information service operations are not a core business for Destia, rather an independently operating function. Divesting the business is clearly the best option for Destia. In Mediamobile Destia Traffic’s traffic information services gain a worthy international development environment, says Destia’s President & CEO Hannu Leinonen.
– Personally I am really pleased that Destia found a new owner for Destia Traffic from traffic information industry. TDF Group and Mediamobile will provide a solid ground to develop the traffic information business in our region and in Europe as well giving us a real chance to leverage on many aspects of business synergies. I am also happy for an opportunity for our team to evolve as professionals and be part of international traffic information environment together with new peers from Mediamobile, says Juha Nurmi, director at Destia Traffic.
– We are delighted to announce the purchase of Destia Traffic. Via the acquisition of Destia Traffic, Mediamobile is pursuing its European strategy of providing a premium traffic and travel information service. Destia Traffic has successfully and rapidly developed a premium quality service in these countries. This acquisition is an excellent opportunity to consolidate new markets, to extend our coverage of V-Trafic services and to share technological knowledge and research, concludes Vincent Godec, director at Mediamobile.
For further information:
Destia Ltd, President and CEO Hannu Leinonen, tel. +358 20 444 4000
Destia Traffic, Director, Juha Nurmi, tel. +358 40 820 9304
Mediamobile, Director, Vincent Godec, tel +331 5868 6068